Creative Director

Parker McLean he/him

Tenderhearted and confident, Parker leads our collaborators through creative risk-taking and strategic development with equal parts heart, head and humour.

About Parker

Parker’s fascination with human expression began with a childhood speech difference that required therapy and adaptation. This process sparked within him a curiosity and passion for linguistics, which he studied at the University of British Columbia before pivoting to design and communications.

Parker has worked for several creative agencies, overseeing design projects for organizations like the United Nations, CBC, Rockefeller Foundation, and Ontario Health. The knowledge he gained from these projects inspired him to found an agency that draws from his unique perspective and depth of experience.

The relentless optimism with which he approaches life also informs his professional process. To Parker, brand design is like speech therapy for clients; you don’t change their voice – you merely give them the tools and confidence to express themselves clearly.

Speaking Engagements

Intrepreneurship: On Tender Leadership & Softness in Business
Keynote Address, Sauder School of Business LGBT2Q+ Pride, 2020

Start With You: Finding Yourself Before Founding a Business
Keynote Address, StartProud Conference, 2019

Leading With Your Whole Heart: Internal Alignment + Leadership
Keynote Address, Young Entrepreneurs Forum, 2019

Compassionate Design: Moving Beyond Compliance in Accessible Design
Keynote Address, Practivism by DesignCanada, 2018

Is This Thing On? Accessible User Experiences
Featured Presentation, Design & Content Conference, 2015

Proudest Moments

Top 30 Under 30
BC Business, 2018

Become a Husband
Still Pinching Myself, 2015

Bachelor of Arts, Linguistics & Human Geography
University of British Columbia, 2009

Our Work at a Glance:

YVR Airport

Reconnecting a world-renowned airport with its roots.

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Wavefront Centre

Breaking barriers for the Deaf and Hard-of-Hearing.

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Bringing coast, forest, and farm to the table.

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Let’s Work Together!

Curious to get started? Let us know what you’re imagining using the form here, and we’ll happily follow-up to chat through any questions or ideas you might have.

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