We Are Harc

Hello. We’re the people behind the work.

Parker and Jarren. Husbands, business partners and the people you’ll actually work with. We bring creative direction and thoughtful stewardship to brands with something real to say.

We’re in this together.

Harc is our creative branding practice. We work with organizations that have something worth putting into the world, helping them find the language, identity and practical tools to do it well.

Our name means to listen attentively. That’s where we begin. A good conversation can reveal the detail that changes the whole project: what people are proud of, what the old language misses, what someone has been trying to say for years.

Parker brings a designer’s eye and an ear for language. He finds connections, gives ideas a form and gets properly invested in the details. Jarren brings people and projects together. He understands the relationships around a decision, keeps the practical pieces in view and helps the work move forward with care.

Together, we can stay with a complicated question and still get something made. A brand. A website. A plan people know how to use. The conversation has somewhere to go.

We’re also husbands. Being queer and building a life together have shaped what we notice, whose perspectives we seek out and how we make room for difference. There’s humour in the room. There’s candour. And there’s a lot of care for the people whose names are going on the work.

Jarren MacDougall

Jarren MacDougall

Partner & Executive Director

Jarren brings the people and practical pieces together. He leads relationships and project stewardship, helping teams make decisions, stay connected and carry the work forward. Warm, attentive and quietly keeping an eye on how the whole thing will actually happen.

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Parker Green McLean

Parker Green McLean

Partner & Creative Director

Parker finds the connection that helps an idea click. He leads Harc’s strategy and creative work, shaping what we hear into language, identities and websites with a clear point of view. Curious, candid and very likely to get excited about a well-placed word.

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Harc’s values, Play, Honesty, Clarity and Kindness, written as colourful, winding threads across a blackboard. Play makes room for curiosity. Honesty helps us speak openly. Clarity gives the work direction. Kindness shapes how we treat one another.

Our Work

Explore the brands we’ve helped bring to life.

Harc didn’t offer a ‘solution in a box’—they helped us focus and come to our own realizations.

  • Diane Mitchell

  • Executive Director
  • St. Andrew’s-Wesley United

Harc will inspire you to think and dream, and the end result will be better than you imagined.

  • Stash Bylicki

  • Executive Director
  • Chor Leoni Choir

Harc brought forward beautiful, well-researched ideas, resulting in a brand I’m proud to share with the world.

  • Marsha d’Angelo

  • Founder & Principal
  • Apostrophe Communications

Harc is a great partner for organizations who not only want to be understood, but also to better understand themselves.

  • John Stevens

  • CEO
  • Ontario Veterinary Med. Assc.

The Harc team is intuitive, creative, and strategic while infusing magic and delight into everything they do.

  • Zena Sharman

  • Writer, Consultant, LGBTQ+ health advocate

Parker and Jarren became part of our team, showing up in a meaningful way and bringing our story to life through deep understanding.

  • Heather Vause

  • Director, Community Engagement
  • ARC Foundation

 

Working with Harc was like going on a guided journey into understanding and expressing who we are as a company.

  • Ted Phillips

  • Owner & Principal
  • Home Island Coffee Partners

Harc’s coaching has helped me see and design my own methods and practices to be successful with a clearer, more confident approach. As a result, I am engaging both my business and my life at a higher level.

  • XETS’EMITS’A

  • Candace Campo
  • Founder & Indigenous Tour Operator
  • Talaysay Tours

Let’s talk.

A clear brief is welcome. A gloriously untidy first thought is welcome too. Tell us what you’re making, changing or trying to say. We’ll help work out what happens next.

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