A Creative Branding Practice

When things feel tangled, we help you find the through-line.

We bring people, ideas and perspectives together to create brands that make sense and make an impact. Through deep listening, thoughtful strategy and creative design, we help organizations find their voice and bring it to life.

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Our Experience

Trusted by Organizations Big and Small

What We Do

We make sense of it. Then we make it.

There’s a lot inside an organization: hard-earned knowledge, strong opinions, stories worth telling. We help make sense of it, give it a distinctive expression, and build the things people will actually meet.

Brand Strategy

We get curious about what makes your organization yours, then turn what we hear into a clear position and a story your team can use.

Research, positioning, messaging and brand architecture

Our Approach

Brand Identity

A name that fits. Words with some life in them. A visual identity with a reason for looking the way it does. We give the strategy a recognizable form.

Naming, visual identity, verbal identity and brand guidelines

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Websites

We plan, write, design and build websites that help people find their way. Your team gets a site it can manage and be proud to put its name on. Your brand gets a proper place to live.

Content strategy, copywriting, UX, design and WordPress development

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Strategic Planning

Without a bit of help, good ideas can compete for the same bit of daylight. We help teams choose a direction, name their priorities and make a practical plan for the work ahead.

Shared direction, priorities, implementation and rollout planning

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How We Work

We find the through-line together.

We listen for what matters, connect what we’ve heard, and make something useful with it. You bring the knowledge of your world. We bring the questions, creative attunement and craft.

  1. Discovery & Engagement

    We ask useful questions and hear from the people who know the work. Real stories give us something to build on, including the details that rarely make it into the brief.

  2. Synthesis & Alignment

    We find the patterns, name what’s distinctive and give the team a clear direction to respond to. Everyone can understand the choices, even when their favourite colours differ.

  3. Strategy & Implementation

    Then we make the work: the identity, the words, the website, the plan. We carry the thinking through the details so it holds together when it leaves the room.

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Our Work

Explore the brands we’ve helped bring to life.

Firehall Arts Centre

Giving a Vancouver cultural institution a little more fire.

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OVMA

Making room for the people behind the vet profession.

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St. Andrew’s-Wesley

Putting the welcome where the neighbourhood could see it.

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Who We Are

We’re partners in this. And in most things.

We’re a creative branding practice, bridging deep listening, strategic thinking and expressive design. Since 2015, we’ve helped purpose-driven organizations make sense of complexity and turn what matters most into brands that connect with people.

Parker McLean, RGD finds patterns, makes meaning and brings ideas together. As a brand strategist and creative director, he translates complex perspectives into clear strategies and compelling creative work.

Jarren MacDougall brings people and processes together. He builds relationships, keeps projects moving and helps teams stay connected to their goals throughout the creative journey.

Together, we pair creative vision with thoughtful stewardship. We make room for your perspectives, bring our own expertise and build the trust that makes ambitious branding work possible.

(oh, and we love what we do!)

Meet Parker & Jarren

Harc didn’t offer a ‘solution in a box’—they helped us focus and come to our own realizations.

  • Diane Mitchell

  • Executive Director
  • St. Andrew’s-Wesley United

Harc will inspire you to think and dream, and the end result will be better than you imagined.

  • Stash Bylicki

  • Executive Director
  • Chor Leoni Choir

Harc brought forward beautiful, well-researched ideas, resulting in a brand I’m proud to share with the world.

  • Marsha d’Angelo

  • Founder & Principal
  • Apostrophe Communications

Harc is a great partner for organizations who not only want to be understood, but also to better understand themselves.

  • John Stevens

  • CEO
  • Ontario Veterinary Med. Assc.

The Harc team is intuitive, creative, and strategic while infusing magic and delight into everything they do.

  • Zena Sharman

  • Writer, Consultant, LGBTQ+ health advocate

Parker and Jarren became part of our team, showing up in a meaningful way and bringing our story to life through deep understanding.

  • Heather Vause

  • Director, Community Engagement
  • ARC Foundation

 

Working with Harc was like going on a guided journey into understanding and expressing who we are as a company.

  • Ted Phillips

  • Owner & Principal
  • Home Island Coffee Partners

Harc’s coaching has helped me see and design my own methods and practices to be successful with a clearer, more confident approach. As a result, I am engaging both my business and my life at a higher level.

  • XETS’EMITS’A

  • Candace Campo
  • Founder & Indigenous Tour Operator
  • Talaysay Tours

Let’s talk.

A clear brief is welcome. A gloriously untidy first thought is welcome too. Tell us what you’re making, changing or trying to say. We’ll help work out what happens next.

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