Inclusion BC has long been a leader in advocating for people with intellectual and developmental disabilities, building a more accessible and equitable future across British Columbia. But as their impact grew, so did the need for a brand and digital presence that truly reflected their vision. That’s where we came in.

Bringing Inclusion to the Forefront

When Inclusion BC approached us, they had a clear mission but a brand and website that didn’t fully capture the depth of their work. Their digital presence needed to feel more human, more engaging, and more reflective of the real people at the heart of the movement. Our goal was to help them clarify their brand, refine their storytelling, and design a website that invited participation rather than just providing information.

Weaving the Threads That Were Already There

As we listened to the people who make up Inclusion BC—self-advocates, families, board members, and partners—we heard the same truths again and again. These weren’t just insights; they were the foundation of the work to come.

• Inclusion is personal. The most powerful way to understand Inclusion BC’s impact is through the lived experiences of the people they serve. The new brand needed to centre those voices at every turn.
• Inclusion is collective. This isn’t about advocacy for people; it’s about standing in solidarity with them. The brand and website had to reflect that deep alignment.
• Inclusion is active. This movement doesn’t stop at awareness—it drives change. We needed a brand that felt bold, forward-moving, and impossible to ignore.
• Inclusion is evolving. Representation matters, but old symbols of inclusion weren’t serving the community anymore. The new identity had to break from convention and embrace a more authentic, future-facing vision.
• Inclusion is a conversation. A key shift in the website was moving from a one-way information hub to an open dialogue—where visitors are invited to add their voices to the story.

A Website That Feels Like a Movement

Beyond the brand refresh, Inclusion BC’s website needed a full redesign. We focused on three core principles:

• Make it Collective. Instead of a static site, the homepage raises a question: What does inclusion mean to you?—bringing diverse perspectives to the forefront.
• Make it Intentional. Language was rethought to reflect action and alignment. Simple shifts—like renaming “Our Supporters” to “Inclusion Means Our Supporters”—reinforce that this is a shared movement.
• Make it Human. Every piece of content is grounded in real stories, ensuring the website reflects the people who make Inclusion BC what it is.

The Impact

Through this collaboration, Inclusion BC now has a brand that feels as bold and human as the people driving it forward. Their new visual identity is modern, inclusive, and built to inspire action. Their website isn’t just a resource—it’s a rallying point for change.

Now, when Inclusion BC talks about inclusion, they mean it. And their brand and digital presence do, too.