As the Crisis Centre of BC expanded its partnerships across Canada, they faced a growing challenge: their brand and digital presence needed to do more than just provide information—it had to actively support people in crisis, streamline resources, and reflect their evolving mission. That’s where we stepped in.
By working closely with their leadership, frontline teams, and volunteers, we helped the Crisis Centre uncover opportunities to align their mission with a powerful brand strategy—one that could grow with them and set the foundation for a deeply human, crisis-first website.
A Strategy Built on Deep Listening
Rather than jumping straight into design and development, we started with listening. We consulted with program staff, volunteers, crisis line operators, and donors to understand the heart of their work. This holistic approach allowed us to surface key priorities, ensuring that the new website would not only serve those in crisis but also empower the people who support them.
A Crisis-First Brand & Website
Our work centered around one key principle: every digital interaction should prioritize safety and care. This meant crafting a brand strategy and website that made crisis line access immediate and intuitive, while also providing the broader community with essential resources. Some of our key design and development choices included:
✔ A takeover-filter for new visitors—ensuring that access to crisis support is always front and center.
✔ A redefined visual language—where yellow became the universal signifier for seeking help.
✔ Human-centered storytelling—integrating testimonials that reflect the lived realities of crisis, fostering connection and trust.
✔ Clearer engagement pathways—simplifying access to training, volunteer opportunities, and donations to streamline community support.
Empowering Crisis Centre BC to Lead with Confidence
By the end of our collaboration, the Crisis Centre of BC had a refined brand strategy and a website designed to serve their community with clarity and care. They gained the tools and confidence to approach their digital presence with intentionality, ensuring their platform could evolve alongside them.
Harc’s strategic approach gave us the clarity and confidence we needed to move forward with purpose. -Mark Sheehan, Program Director
Ultimately, this project wasn’t just about a website—it was about creating a brand and digital home that reflects the Crisis Centre’s deep commitment to care, accessibility, and crisis support. Watching their team step into this strategy-first approach, ready to lead with confidence? That’s what this work is all about.
