- Vice President, ACSD
- YVR Int’l Airport
Vancouver International Airport’s then-newly appointed CEO, Tamara Vrooman, asked us to reimagine the YVR brand story in a way that fosters connection, inspires local pride, and honours the organization’s designation as a nonprofit focused on community development and meaningful Indigenous relations.
The organization had long enjoyed a stellar reputation on the world stage, but in the midst of a global pandemic, with passenger volumes incredibly low, it sought to refocus and reconnect with the local communities it supports. Working in close collaboration with their in-house comms team, we refocused YVR’s internal and external advertising to express the human-to-human connections it supports as a travel hub.
Ready to get creative? Schedule a 30-minute discovery call and I will happily chat through any questions or ideas you might have.