Home Island Coffee Partners is a big-hearted roasting business founded by Ted Phillips and Aaron Braun, two coffee industry veterans who wanted to help their peers thrive. In the early stages of their business, they had the expertise, the plan, and a big red roaster, but they still needed a visual brand that could perfectly communicate their caffeinated magic to partners and potential clients. Totally struck by how powerfully their love for coffee and people poured out from them, we jumped in to lend a hand.

Though they initially came to Harc for visual branding, it quickly became apparent to Ted & Aaron that they also needed our help getting crystal-clear on Home Island’s core values and the kind of business they wanted to grow into. We dove in, asked them big questions, and helped them focus inward to distill who they were as business owners—from there, the Home Island brand crackled to life. The resulting visual identity balances humbly human and already-familiar warmth with a sturdy reliability that speaks to their perfect blend of deep heart, approachability, and professional expertise.