Brick + Board
Brand Strategy, Logo Design, Brand Writing, Identity Design, Print Design, Web Design
Focused on creating employment opportunities and impact-focused revenue, Baltimore-based Brick+Board is the kind of social enterprise you want to write home about. From floorboards to ceiling tiles, Brick+Board upcycles building materials from tear-down properties in Baltimore’s older neighbourhoods. We took this incredible story, wove together a pinterest-ready design aesthetic, and launched a full eCommerce website and brand that has us humming.
When creating a website for Brick+Board, our constant challenge was to find ways of referencing a vintage past without relying on clichéd imagery or texture. In the end, red typography and craft paper gave the site all the character we needed without sacrificing usability or conversion.
Writing a brand strategy for a non-profit across the country began with countless interviews with people in and around Humanim, Brick+Board’s parent organization. From the newest hire on the warehouse floor to the highest executive in the organization, everybody had the same thing to say: Brick+Board speaks from the heart, and lets the product speak for itself.