Old Materials, New Life

Humanim, a Baltimore-based nonprofit, birthed Brick + Board as a way of generating revenue while giving new life to the reclaimed materials it was harvesting from would-be-demolished row-houses across Baltimore. They sought Harc out as a creative partner to build a brand that felt as timeworn, genuine, and solid as the materials themselves. 

We built out a full branding suite that included fresh visuals, an E-Commerce website, positioning, and social media. Following our collaboration, Brick + Board became profitable for the first time in the five years since its inception.