Make it human, make it true.
Humans are amazing, right? We can sit beside a stranger on the bus and arrive at our stop with a new best friend just by sharing our stories and becoming visible to each other. This kind of connection happens all the time, and has probably already happened to you this week. As a species, we’re hungry to relate to one another.
Why, then, do organizations continue using brands that function in the opposite direction, creating and amplifying myths rather than pulling open the curtains and letting themselves shine? We’ve learned first-hand that speaking from the heart is radically empowering, and are excited to guide our client-partners towards visibility throughout the branding process.