As the Crisis Centre of BC Crisis Centre expanded its partnerships nationwide, they needed more than just a website. In fact, they required a clear and strategic vision for how to support their evolving digital presence. That’s where we stepped in. By working closely with their leadership and frontline teams, we were able to help the Centre uncover opportunities to align their mission with a powerful digital strategy, one that could grow alongside them.

Instead of starting with the tech, we took a different approach. Specifically, we dove deep by consulting with program staff, volunteers, and even phone operators to truly understand the heart of their work. As a result, this holistic approach allowed us to identify key priorities and craft a strategic plan that ensured their digital tools could effectively meet the demands of a rapidly growing organization.

One key part of our work involved creating a crisis-first digital framework. Consequently, our strategy made it possible for every interaction—whether online or offline—to prioritize the safety and care of those in crisis. At the same time, it also supported the broader community’s need for resources and connection. As Mark Sheehan, their Program Director, explained:

Harc’s strategic approach gave us the clarity and confidence we needed to move forward with purpose.

Through our collaboration, the Crisis Centre was able to streamline their digital priorities. This, in turn, made it easier for them to focus on what they do best: supporting people in their most critical moments. Ultimately, watching their team gain the confidence to lead with a strategy-first approach and knowing exactly where they’re headed next? That’s what this work is all about.