Shoren

Shoren Hair Products Shoren Hair Products

Brand Strategy, Logo Design, Brand Writing, Identity Design, Print Design, Web Design, Social Media Design

Pretty hurts, and beautiful blonde hair can hurt even more. Shoren is a burgeoning hair-care company and the brainchild of Brush Salon– who have been keeping people feeling beautiful in Gastown for years. We wanted Shoren to feel as cute as their clients; young and electric, but not too affordable, as the product is hip, but high-end.

We built a design language for Shoren’s photos, packaging, web, and social.

Shoren’s youthful energy and dynamic visuals demanded an equally engaging tone-of-voice. Finding a balance between Lisa Simpson and Claire Underwood, the brand’s character feels referential, sassy, and totally worth following.

We worked hard to create a visual language for Shoren that feels disruptive yet elegant. Crinkled paper, abstract shapes, and soft backgrounds give the Shoren products room to shine while developing a visual identity that is memorable and impactful.

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