Brand Strategy, Logo Design, Brand Writing, Identity Design, Interior Design, Print Design, Web Design, Social Media Direction
Regal Grooming Lounge is an all immersive men’s grooming experience anchoring Vancouver’s Heritage District at the corner of Hastings and Hornby. The kind of gent who gets his beard trimmed while his manicure dries is a special kind of client– one who we spoke to with tones of old leather and polished gold, leafy plants and candle smoke.
We tailored the Regal brand to be as encompassing as its service menu, including brand strategy, print design, photoshoot production, interior decorating, and web design.
For Regal Grooming Lounge’s identity, we drew from an older, more continental style of royalty. Imagine a well-tailored haberdasher walking his Dalmatian down a rain-speckled street at lunch– that was our starting point.